L&D Content

Think like a marketer to promote your learning platform

In this ebook, we’ve introduced ideas and techniques from the world of marketing, which we’ve used ourselves — and with our clients — to build consistent, sustainable engagement with online learning. 

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Designing, developing and implementing a new learning platform is a huge undertaking, and it can be tempting to look forward to the launch day as the finishing tape — after what feels like a marathon effort.

But the key to a successful LMS isn’t the technology on its own. If it’s not being used by your employees on a daily basis, then even the most technically advanced learning platform becomes a white elephant.
In this ebook, we’ve introduced ideas and techniques from the world of marketing which we’ve used ourselves — and with our clients — to build consistent, sustainable engagement with online learning. In each section, we’ll outline the rationale behind the idea, offer some tips and tricks, and finish with a practical template or worksheet which you can use as you implement the ideas within your own organisation.

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